Influencer Marketing
Latest updates & insights
Influencer marketing is growing in popularity for brands of all sizes – and with good reason. It can help you raise brand awareness, grow your following online and of course generate more interest, enquiries and sales.
But don’t just take our word for it. Here are 17 influencer marketing statistics that really demonstrate its power.
Social media influencers are a valuable marketing tool for all kinds of businesses. But recently, we’ve seen a growing trend of ‘influencer fraud’, with people tricking businesses into paying them to promote their products. The end result? They get your money and there’s little-to-no increase in leads, sales or awareness for your brand.
So, how can you spot these fake accounts and protect your business? Keeping reading to find out.
Instagram influencers can boost awareness, generate leads and increase sales for your business. But not all influencers are equal. So, how do you know which influencer is best for you?
That’s where influencer analysis comes in. By considering key factors, you can determine which Instagram influencer is the best fit for your brand. Read on to find out how to get started…
Social media influencers can be a powerful ally for any business. But like any investment, it’s important to consider the cost – not to mention the value you get in return.
In truth, there’s far more to social media influencing than the return on investment (ROI) alone. Read on as we look at ways of tracking ROI from influencers on social media, and the value they add elsewhere.
Looking to inspire parents with exciting ‘Back to School’ lunchbox recipes, Aldi Taste Kitchen collaborated with Instagram star Shishodelicious back in 2018 to create colourful, plant-based bento box recipe videos.
Watch her videos that gained the brand 250,000 views on YouTube in just over 7 days, in this post!
Marketers across the globe are increasing their influencer marketing budgets for 2019, and by 2022 Influencer marketing ad spend is poised to reach between $5 and $10 billion!
So, what makes a successful influencer marketing campaign? In this blog post, we’ve listed the five key components that we feel deliver the best results.
Influencer fraud is currently a very real concern for brands across the globe. At FYI, we feel the responsibility falls on agencies like ourselves, to educate brands and marketers on how to improve the integrity, transparency and measurement of influencer marketing.
Read on to find out what we’re doing to prevent influencer fraud and how you can reduce your risk of being duped.
One in three consumers trusts influencer opinions and recommendations when making purchase decisions. Rather than celebrities, they trust people who are just like them – peers with sizeable social followings based on authentic content and the relationship they’ve built with their audiences.
Sound interesting? Read on as we explore how influencer marketing can deliver concrete business results across every stage of the path to purchase.
Generating exposure can be tough for any brand, no matter how big or small. And that goes for the hotel industry too. Unfortunately, it doesn’t matter how beautiful your view is or how crisp your linens are if nobody sees them.
You need to spread the word far and wide, and one of the most incredible ways to do it is with influencer marketing. Keep reading to find out how your hotel brand can take advantage of this up-and-coming trend…
