Instagram influencers can boost awareness, generate leads and increase sales for your business. But not all influencers are equal. So, how do you know which influencer is best for you?
That’s where influencer analysis comes in. By considering key factors, you can determine which Instagram influencer is the best fit for your brand. Read on to find out how to get started…
1. Relevance
Beauty bloggers on Instagram have become hugely influential to their followers. If they recommend a particular eyeshadow palette, you can almost guarantee it will be sold out within days. That said, they’re not so influential when it comes to new cars or the latest tech products.
Sure, it probably wouldn’t harm a brand to be promoted by a cosmetics influencer. But by choosing someone relevant to your brand, you’re more likely to get the most bang for your buck. Consider what they normally post about and whether that’s relevant to your brand.
Don’t forget their location too! While it seems too obvious to mention, influencers in a different country aren’t particularly useful if you’re targeting users specifically in the UK, for instance.
2. Followers
Influencers can be broken down into nano-, micro-, mid-tier, macro- and mega-influencers, depending on their number of followers. Nano-influencers have as few as 1,000-10,000 followers, while mega-influencers have upwards of a million.
But it’s not always a case of “the more, the merrier” – and it’s important to find the best fit for your company. Nano- and micro-influencers will typically have more influence for a specific niche audience or local area, while macro- and mega-influencers will work best for national, international or even global brands.
3. Engagement
How much do people interact with your chosen Instagram influencer? The more likes and comments they get, the more people engage with their content. That means, rather than scrolling past them whenever they post, they’re drawn to them and they’ll actually take in what they’re sharing.
Needless to say, this is highly valuable if you’re looking to promote your products or services through their Instagram posts.
As a rule of thumb, mega influencers should be getting at least 1-3% engagement, while nano-influencers can expect upwards of 10% of their followers to regularly like and comment on their posts. However, this can be much higher for influencers with a “cult” following.
Instagram influencer analysis made easy
Analysing and comparing different influencers can be both time consuming and stressful. At Find Your Influencer, we do all the analysis for you. Every member of our network of influencers is hand-picked by our in-house experts, so you can rest assured they’re the best fit for meaningful engagement and maximum impact.
Ready to get started? List your campaign on our job board or get in touch with our team for more information.