Influencer Marketing
Latest updates & insights
One in three consumers trusts influencer opinions and recommendations when making purchase decisions. Rather than celebrities, they trust people who are just like them – peers with sizeable social followings based on authentic content and the relationship they’ve built with their audiences.
Sound interesting? Read on as we explore how influencer marketing can deliver concrete business results across every stage of the path to purchase.
It’s no longer a question of whether or not influencer marketing works. It’s already been proven to drive results time and time again. So what can we expect to see from influencer marketing in 2018?
From combatting fraud to making the most of targeted ads, discover 4 of this year’s most popular marketing trends on our blog.
At one point, marketers wondered if influencer marketing was going to be another marketing fad like keyword stuffing. Many claimed that blogs were dying and changing social media algorithms continued to diminish the organic reach of influencers.
However, influencer marketing has done the exact opposite and the tactic is now growing and maturing. Keep reading to find out why it’s proving so effective.
Influencer marketing shows no signs of slowing down in 2018. In fact, a recent survey found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018.
As the industry matures, marketers are using the channel to drive real business value. However, as with any emerging channel that proves successful, there are challenges. From proving ROI to time management, here is how to overcome the top four influencer marketing challenges of 2018.
