Influencer marketing is growing in popularity for brands of all sizes – and with good reason. It can help you raise brand awareness, grow your following online and of course generate more interest, enquiries and sales.
But don’t just take our word for it. Here are 17 influencer marketing statistics that really demonstrate its power.
The influencer of influencers
As their name suggests, influencers really do have an influence on their audience…
1. 4 in 10 Millennials say their favourite YouTuber understands them better than their friends.
2. 6 in 10 subscribers said they follow advice on what to buy from their favourite YouTube creator – more so than TV or movie personalities.
3. 49% of Twitter users rely on recommendations from influencers when buying products, almost equal the 56% that rely on recommendations from friends
A growing audience
As well as being loyal and trusting, that audience is growing…
4. Facebook has over 2 billion active users every month
5. That’s followed closely by YouTube with 1.9 billion active monthly users
6. … and Instagram with more than a billion – half of which use the app every day.
7. Instagram is the most popular platform for influencer marketing, with 12.9 million brand-sponsored posts in 2017.
The results
Here’s the best bit. Influencer marketing works!
8. Twitter recorded a 520% increase in purchase intent when users were shown posts from brands and influencers, compared to 270% when they were shown posts from just brands.
9. A survey by Tomoson found that businesses are making an average of 6.5 times what they invest in influencer marketing
10. The same survey showed that a massive 70% are at least doubling their investment
Branded ads being rejected
While influencer marketing is proving very effective, conventional branded ads are struggling…
11. Branded advertising has a trust level of just 37%. Put simply, people no longer trust adverts directly from businesses.
12. While 61% prefer to see ads relevant to their interests, 54% of consumers object to being targeted based on their past activity.
13. 40% of laptop users even have an active ad blocker which stops them seeing branded ads. Almost half say they find ads annoying or irrelevant.
The competition
Still not convinced about influencer marketing? Your competitors are – and you could be left behind.
14. Research by Tomoson revealed that influencer marketing is the fastest-growing online method for customer acquisition, beating organic search, email and paid search.
15. Additionally, 22% of marketers said it was the most cost-effective way of gaining new customers
16. They also found that 59% of businesses plan to increase their budget for influencer marketing.
17. Marketers are expected to invest an average of $25,000-$50,000 (£20,000-£40,000) in the next year
Find your influencer
Influencer marketing is a growing force with plenty of statistics to boot. If you want to connect with your audience through the power of social media influencers, Find Your Influencer is here to help.
With our project board, you can share your opportunity with our hand-picked network of influencers, who will contact you directly if they meet your requirements. It’s influencer marketing on your terms, with influencers coming to you. Submit your campaign today to get started.