Social media influencers can be a powerful ally for any business. But like any investment, it’s important to consider the cost – not to mention the value you get in return.

In truth, there’s far more to social media influencing than the return on investment (ROI) alone. Read on as we look at ways of tracking ROI from influencers on social media, and the value they add elsewhere.

Engagement rate in influencer marketing is a percentage used to measure the level of interaction an influencer typically receives on their content.

In this blog post, we’ll explain how to calculate influencer engagement rates and the kinds of percentages you should be aiming for.