Influencer Marketing
Latest updates & insights
It’s no longer a question of whether or not influencer marketing works. It’s already been proven to drive results time and time again. So what can we expect to see from influencer marketing in 2018?
From combatting fraud to making the most of targeted ads, discover 4 of this year’s most popular marketing trends on our blog.
It's the new job on the block - but until now, the coveted role of online 'influencer' has remained pretty much the preserve of young women, as they pout their fresh-faced way to wages of thousands of pounds.
However, this could be changing with the increasing influence of silver surfers and their growing presence on Instagram - in particular older women. Keeping read to learn more…
At one point, marketers wondered if influencer marketing was going to be another marketing fad like keyword stuffing. Many claimed that blogs were dying and changing social media algorithms continued to diminish the organic reach of influencers.
However, influencer marketing has done the exact opposite and the tactic is now growing and maturing. Keep reading to find out why it’s proving so effective.
Influencer marketing shows no signs of slowing down in 2018. In fact, a recent survey found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018.
As the industry matures, marketers are using the channel to drive real business value. However, as with any emerging channel that proves successful, there are challenges. From proving ROI to time management, here is how to overcome the top four influencer marketing challenges of 2018.
According to a recent Forbes article, nearly 50% of marketers are upping their influencer marketing budgets in 2017, so it’s clear that influencer marketing is an effective tactic.
Influencer marketing campaigns, however, are only as good as the influencers chosen to participate. Successful influencer marketing campaigns factor in more than just the influencer’s reach when determining what will drive the best results. Learn exactly what to look for when sourcing influencers in this blog post.
Facebook recently announced an update to its branded content policy that allows organisations with verified Pages to publish brand-sponsored content without asking for Facebook’s permission first, as long as the content is tagged to the brand.
While we applaud Facebook’s move towards measuring the effectiveness of sponsored content, the announcement has caused some confusion to those in the space. So how, exactly, does this new update affect brands and Storytellers working with FYI? Read on to find out.
92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic content.
So how can brands create content that people seek and trust? Influencer marketing campaigns are one of the most economical methods for creating targeted content that is proven to engage audiences. Learn why here.
