If you are looking to implement an influencer marketing campaign, then we are here to help.

At FYI, we utilise influential creators to produce engaging content that commands attention and delivers outstanding results. We understand that influencer marketing has become a full-funnel marketing channel, where poorly executed campaigns are merely vanity acts. Our approach involves creating engaging content that captivates audiences and delivers ROI.

Through smart data-driven insights, we establish meaningful and relevant relationships with the right creators for your brand, converting attention into action and revenue.

 

We research, source, and engage the best-performing influencers who match your exact requirements to achieve your objectives. We only work with influencers who have a truly engaged audiences and are able to produce truly authentic content.

 

Our services include executing and managing the campaign from start to finish and amplifying the influencer content via data-driven social media campaigns for greater reach, traffic, and sales. We also provide detailed monthly reports that outline all the content generated and key stats such as ROI, impressions, reach, engagements, traffic, leads, and sales.

 
 

OUR SECTORS

 

Fashion

Hair & Beauty

Lifestyle

Fitness

Parent & Baby

Travel

Food & Drink

Interiors

Technology

 

Interested in working together? We'd love to hear from you!

Whether you're a brand looking to launch a new product, an agency managing multiple campaigns or you're an influencer looking for your next promotion, get in touch with FYI team today and start your journey!

HOW IT WORKS

 

THE BENEFITS

1. Effectively reach your target audience through influencers who have developed a following of people with interests in your niche

2. Generate awareness, engagement and desire for your brand, product and services

3. Educate your target customers through the trusted voice of influencers

4. Enrich your content strategy with great influencer content

5. Quickly builds trust and credibility through authentic recommendations, storytelling and influencer-generated content

6. Inspire action amongst your target audience

OUR PROCESS

 

01 - INFLUENCER RESEARCH, ENGAGEMENT & SELECTION

Based on your objectives and targets, we begin the process of researching, validating and engaging influencers who:

  • Have a strong creative presence on social channel

  • Resonate with your target audience

  • Carry true authority in your niche

  • Can show a true passion for your brand

  • Create fantastic content

  • Ensure authentic storytelling

  • Willing to collaborate on an ongoing basis

Once we have received all the applications for your campaign, the next step is to pick which creators you would like to collaborate with.

person-using-laptop-computer-during-daytime-196655.jpg
photo-of-women-looking-on-smartphone-3183201.jpg

02 - CAMPAIGN BRIEFING & MANAGEMENT

When all selected influencers have been approved by yourself, we then start the full campaign briefing process.

This includes providing influencers with detailed creative briefs and any relevant contracts to help with their content development.

We manage the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers.

Licence to use social media content on your organic social media channels (Tagging creator)

03 - Content Monitoring and Reporting

Throughout the duration of the campaign, we’ll collect all published content across Instagram (Incl. Stories), TikTok and YouTube.

All media images and videos ready to download

Detailed report at the end of every month

Key metrics such as reach, impressions, engagements, clicks, leads and sales!

person-using-laptop-computer-during-daytime-196655.jpg
reporting.jpg
image5.jpg

04 - Influencer Content Amplification

We can assist you with the amplification of the best performing influencer-created content to key target audiences through the use of data driven social media campaigns to achieve a greater reach, traffic and sales.

Our approach encompasses key elements such as audience mapping, conversion tracking, optimization triggers, placements, and compelling creative content.

We organise trade licences for the content that is chosen by yourself to be used in social media ads. (Additional fees for licences for amplification)

START YOUR INFLUENCER CAMPAIGN TODAY