If you are looking to implement an influencer marketing campaign, then we are here to help.
At FYI, we build, manage, and execute end-to-end influencer marketing campaigns. Utilising influential creators to produce engaging content that captivates audiences, commands attention and drives exceptional results. Once created, this content is amplified through strategic social media advertising to drive awareness, engagement, traffic and sales.
THE BENEFITS
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Effectively reach your target audience through influencers who have developed a following of people with interests in your niche.
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Influencer marketing will generate awareness, engagement and desire for your brand, product and services.
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Utilise the trusted voice of influencers to educate your target customers about your brand, product or service.
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Collaborating with influencers is a great way to enrich your content strategy and inject some creativity.
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Using influencers to generate authentic recommendations will quickly build trust and credibility across your social media channels.
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Engaging Influencer-generated content will help inspire action amongst your target audience.
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Collaborating with influencers will provide you with a bank of content that can be utilised on your organic social channels to build trust, and also in your paid social media ads to drive traffic and sales.
Free Campaign Consultation
Discover how top brands from around the world are leveraging our expertise to run high-impact influencer campaigns. Explore our success stories, see measurable results, and start your journey today. Don’t miss out — get started now and receive a free campaign consultation!
HOW IT WORKS
OUR PROCESS
01 - INFLUENCER RESEARCH,ENGAGEMENT & SELECTION
Based on your objectives and targets, we begin the process of researching, validating and engaging influencers who:
Have a strong creative presence on social channel
Resonate with your target audience
Carry true authority in your niche
Can show a true passion for your brand
Create fantastic content
Ensure authentic storytelling
Willing to collaborate on an ongoing basis
Once we have received all the applications for your campaign, the next step is to pick which creators you would like to collaborate with.
02 - CAMPAIGN BRIEFING & MANAGEMENT
When all selected influencers have been approved by yourself, we then start the full campaign briefing process.
This includes providing influencers with detailed creative briefs and any relevant contracts to help with their content development. We manage the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers. Licence to use social media content on your organic social media channels (Tagging creator)
03 - Content Monitoring and Reporting
Throughout the duration of the campaign, we’ll collect all published content across Instagram (Incl. Stories), TikTok and YouTube.
All media images and videos ready to download
Detailed report at the end of every month including key metrics such as reach, impressions, engagements, clicks, leads and sales!
04 - Influencer Content Amplification
We can assist you with the amplification of the best performing influencer-created content to key target audiences through the use of data driven social media campaigns to achieve a greater reach, traffic and sales.
Our approach encompasses key elements such as audience mapping, conversion tracking, optimization triggers, placements, and compelling creative content.
We organise trade licences for the content that is chosen by yourself to be used in social media ads. (Additional fees for licences for amplification)
OUR SECTORS
Fashion
Hair & Beauty
Lifestyle
Fitness
Parent & Baby
Travel
Food & Drink
Interiors
Technology