Influencer Marketing
Latest updates & insights
Instagram fashion influencers are taking centre stage, with an increasing number of British brands connecting with high-profile personalities to leverage the power of social media marketing.
The fashion influencer UK pool has enormous potential, making now the time to get stuck into social and take your marketing strategy to the next level with a results-driven fashion influencer agency.
Last year, over 6 million sponsored posts were uploaded to Instagram alone and three-quarters of marketers increased their influencer budget. Why? Because social media influencers have thousands of loyal followers who trust their recommendations and brands can leverage this to target their ideal buyers.
However, not all businesses have the expertise and resources to manage influencer campaigns in-house. This is where influencer agencies come in…
Whether you’re an avid liker or a couldn’t-care-less scroller – baby pictures are a pretty common sight on Instagram and Facebook. But the parents who post them aren’t just there to share their cute snaps.
Nowadays, there are dedicated parenting influencers who provide tips, advice and relatable stories. While that’s great for parents, it also provides an opportunity for those who want to promote products for parents and babies, as this post will explore.
Social media influencers can be a powerful ally for any business. But like any investment, it’s important to consider the cost – not to mention the value you get in return.
In truth, there’s far more to social media influencing than the return on investment (ROI) alone. Read on as we look at ways of tracking ROI from influencers on social media, and the value they add elsewhere.
Looking to inspire parents with exciting ‘Back to School’ lunchbox recipes, Aldi Taste Kitchen collaborated with Instagram star Shishodelicious back in 2018 to create colourful, plant-based bento box recipe videos.
Watch her videos that gained the brand 250,000 views on YouTube in just over 7 days, in this post!
Marketers across the globe are increasing their influencer marketing budgets for 2019, and by 2022 Influencer marketing ad spend is poised to reach between $5 and $10 billion!
So, what makes a successful influencer marketing campaign? In this blog post, we’ve listed the five key components that we feel deliver the best results.
One in three consumers trusts influencer opinions and recommendations when making purchase decisions. Rather than celebrities, they trust people who are just like them – peers with sizeable social followings based on authentic content and the relationship they’ve built with their audiences.
Sound interesting? Read on as we explore how influencer marketing can deliver concrete business results across every stage of the path to purchase.
Generating exposure can be tough for any brand, no matter how big or small. And that goes for the hotel industry too. Unfortunately, it doesn’t matter how beautiful your view is or how crisp your linens are if nobody sees them.
You need to spread the word far and wide, and one of the most incredible ways to do it is with influencer marketing. Keep reading to find out how your hotel brand can take advantage of this up-and-coming trend…
It’s no longer a question of whether or not influencer marketing works. It’s already been proven to drive results time and time again. So what can we expect to see from influencer marketing in 2018?
From combatting fraud to making the most of targeted ads, discover 4 of this year’s most popular marketing trends on our blog.
