FAQ's
What is an Influencer?
A: Influencers can come in all shapes and forms depending on the industry, but we would classify an 'Influencer' as an individual that can exert influence over a certain group of people (their followers!) through their online presence.
Why would I use influencers?
A: A particular influencer may already be engaging with your target market, therefore you can engage with them simply by partnering with the influencer, allowing you to reach the same people they reach on a regular basis. Why go through the trouble of building your own community, when these influencers have already done it for you. Also, you must consider that very few people actually want to engage with a brand. Influencer marketing is the new 'word of mouth' and consumers would much rather engage with a human being who shares their interests.
People like to do what their peers are doing. Buy what they’re buying. Wear what they’re wearing. Eat what they’re eating. You get the idea.
Having that first person or first group of people using your product or service is key to influencing others. This is where social media influencers can play a big part. Rather than relying on members of several different social groups to take on your product, you can fast-track the first step by having an influencer that fits in with – and provides social proof within – countless groups across your target audience.
What is influencer marketing?
A: Influencer marketing is a type of marketing that involves collaborating with individuals who have a large following on social media to promote a brand or product.
How does influencer marketing work?
A: Influencer marketing works by partnering with influencers who have an engaged community on social media and have a trusted voice. The influencer creates content that promotes the brand or product, and shares it with their followers. This content then can be amplified further via data-driven social media campaigns.
What sectors do your influencers specialise in?A: The growing number of social media marketing platforms has sparked a huge growth in influencers across a range of sectors, enabling brands to reach their specific audience. These micro-influencers are experts in their field and have developed a following of people due to their trusted voice and knowledge.
There are now expert influencers across any sector imaginable which now enables brands to tap into their authentic storytelling to engage their target market better.
How can I measure the ROI of my influencer campaign?
A: In the past measuring the ROI of an influencer campaign was difficult with brands focussing on stats such as reach, impressions and engagement. Brands where also heavily reliant on influencers to provide them with the statistics on how a campaign has performed. However, as platforms get more advanced, brands are now able to track major key pieces of data without the need to rely on the influencer such as traffic, checkouts and purchases.
We provide you with a detailed report at the end of every month, showing all key metrics such as reach, engagements, impressions, clicks, leads and sales.
How do I find the right influencer for my brand?
A: To find the right influencer for your brand, you should consider factors such as their audience demographics, content style, and engagement rates. You can use influencer marketing platforms or work with us to help you find the right influencer.
Why is influencer marketing effective?
A: Influencer marketing is effective because it allows brands to reach a highly engaged audience through the trusted voice of an influencer. It also allows brands to target specific demographics and niches.
What are the benefits of Influencer Marketing?
A: Here are some of the top benefits of using influencers in your marketing strategy:
1. Effectively reach your target audience through influencers who have developed a following of people with interests in your niche.
2. Generate awareness, engagement and desire for your brand, product and services.
3. Educate your target customers through the trusted voice of influencers.
4. Enrich your content strategy with great influencer content.
5. Quickly builds trust and credibility through authentic recommendations, storytelling and influencer-generated content.
6. Inspire action amongst your target audience
Is my brand suitable for influencer marketing?
A: Yes! Influencer marketing is very effective across all industries and sectors. Whether you have a great product or a unique service, FYI will match you with the best performing influencers in your industry.
What are the benefits of working with an influencer marketing agency like FYI?
A: Working with us can provide several benefits, including access to a network of influencers, expertise in campaign strategy and execution, and access to tools and technology for campaign optimisation and measurement.
We offer fully managed influencer campaigns where FYI matches your brand and requirements with only the best performing influencers, to achieve your objectives. Not only do we source and negotiate with the influencers on your behalf, we also manage the influencer campaign from start to finish, so you can focus on what you do best. Our management includes; sourcing, analysis, negotiation, along with campaign strategy and delivery. We also report on all available metrics once your campaign has ended.
Research, validation and invitation into the Hive. This stage ensures we only engage influencers who carry true authority in your niche and have true passion for your product and brand to ensure authentic storytelling.
All Influencers approved by the brand before going live.
Influencers are provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.
We then manage the roll out of the campaign across the influencer network including personalisation for the influencers.
Influencer management and content monitoring.
Social media campaigns put in place to amplify influencer activity to key target audiences
Monthly reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue.
What platforms are the influencers present on?A: The influencers that we work with have presences across a range of platforms such as Instagram, Facebook, Youtube, Pinterest, TikTok and Twitter.
How much does influencer marketing cost?
A: The cost of influencer marketing varies depending on factors such as number of influencers, your objectives, the influencer's reach, engagement rates, and content requirements.