influencers uk

How Parent Instagram Influencers Can Promote Your Products

How Parent Instagram Influencers Can Promote Your Products

Whether you’re an avid liker or a couldn’t-care-less scroller – baby pictures are a pretty common sight on Instagram and Facebook. But the parents who post them aren’t just there to share their cute snaps.

Nowadays, there are dedicated parenting influencers who provide tips, advice and relatable stories. While that’s great for parents, it also provides an opportunity for those who want to promote products for parents and babies, as this post will explore.

What is the Value of a Social Media Influencer?

What is the Value of a Social Media Influencer?

Social media influencers can be a powerful ally for any business. But like any investment, it’s important to consider the cost – not to mention the value you get in return.

In truth, there’s far more to social media influencing than the return on investment (ROI) alone. Read on as we look at ways of tracking ROI from influencers on social media, and the value they add elsewhere.

What is a good Instagram engagement rate?

What is a good Instagram engagement rate?

Engagement rate in influencer marketing is a percentage used to measure the level of interaction an influencer typically receives on their content.

In this blog post, we’ll explain how to calculate influencer engagement rates and the kinds of percentages you should be aiming for.