Influencer Marketing
Latest updates & insights
Last year, over 6 million sponsored posts were uploaded to Instagram alone and three-quarters of marketers increased their influencer budget. Why? Because social media influencers have thousands of loyal followers who trust their recommendations and brands can leverage this to target their ideal buyers.
However, not all businesses have the expertise and resources to manage influencer campaigns in-house. This is where influencer agencies come in…
With an estimated market value of $13.8 billion globally, influencer marketing is quickly becoming one of the top ways for brands to boost their recognition and engagement online. In fact, according to a recent survey, around 93% of marketers use or have used influencers in their brand strategies.
But what’s the best way to go about it? Are influencer platforms any good or should you hire a specialist influencer marketing agency like FYI? Discover the key differences between the two and some of the pros and cons of each approach.
It may be tempting to send free stuff to influencers in return for exposure. But does this work? And is this the best way to do it? The short answers to these questions are: yes it can, but ultimately you get what you pay for.
In this blog post, we’ll look at the advantages of engaging in a professional relationship with influencers, as well as some of potential problems with simply sending free products to influencers in the hope of a positive recommendation.
Instagram is one of the most popular and effective platforms for influencer marketing, regardless of industry. If your organisation is considering influencer marketing to boost awareness and increase leads from social, you may be wondering how much Instagram influencers actually cost.
While this varies depending on what you’re looking for, in this blog post we’ve put together a helpful guide covering the average rates and key factors to take into consideration when hiring.
Whether you’re an avid liker or a couldn’t-care-less scroller – baby pictures are a pretty common sight on Instagram and Facebook. But the parents who post them aren’t just there to share their cute snaps.
Nowadays, there are dedicated parenting influencers who provide tips, advice and relatable stories. While that’s great for parents, it also provides an opportunity for those who want to promote products for parents and babies, as this post will explore.
By now, we’re all well aware of the impact of influencers for ecommerce. These influential people push sales by promoting products in a way that’s natural, authentic and trusted.
But not all influencers are the same and while micro-influencers have fewer followers than macro- or mega-influencers, they can still bring serious benefits for your business. Read on to discover 4 benefits of micro-influencer marketing for ecommerce brands.
A lot has changed since the UK’s first confirmed case of coronavirus at the end of January. As well as schools closing and the public events being cancelled, the Government has advised everyone to stay at home wherever possible.
That’s left most of us with a bit more time to ourselves and many of us are spending some of that time on social media. So, what will this change in social media usage could mean for businesses? Keep reading to find out.
Businesses are increasingly getting on board with influencer marketing, but sourcing an influencer, establishing a relationship and devising a content strategy can be tricky. You’ll also need to monitor, manage and tweak the campaign as it progresses.
It’s therefore not hard to see why many companies are introducing automation into their influencer campaigns. While this can return some attractive benefits, there are also some risks. So, is influencer marketing automation a good idea? Here’s a rundown of the pros and cons of an automated strategy…
Influence is a huge factor in marketing. After all, who doesn’t want their brand to be influential? But is it something you can create?
According to Robert Cialdini, yes. In 1984, he put forward six principles of influence. Reciprocity. Consistency. Social Proof. Liking. Authority. Scarcity. In this post, we’ll explore how those principles work and how they could help your business.
Back in 2010, nobody had heard of influencer marketing. By 2020, it’s become one of the most effective and important marketing tools for businesses in all kinds of sectors. Above all else, that demonstrates just how dynamic and fast-moving it is.
Needless to say, it’s important to stay up to date with such a dynamic marketing technique. So, what next? In this post, we’ll share our predictions for three influencer marketing trends in 2020.
