Whether you’re an avid liker or a couldn’t-care-less scroller – baby pictures are a pretty common sight on Instagram and Facebook. But the parents who post them aren’t just there to share their cute snaps.

Nowadays, there are dedicated parenting influencers who provide tips, advice and relatable stories. While that’s great for parents, it also provides an opportunity for those who want to promote products for parents and babies, as this post will explore.