According to a recent Forbes article, nearly 50% of marketers are upping their influencer marketing budgets in 2017, so it’s clear that influencer marketing is an effective tactic.

Influencer marketing campaigns, however, are only as good as the influencers chosen to participate. Successful influencer marketing campaigns factor in more than just the influencer’s reach when determining what will drive the best results. Learn exactly what to look for when sourcing influencers in this blog post.