Stand out from the CROWD with the expert parent & FAMILY influencerS
There’s a lot more to Instagram breakfast shots and TikTok cat videos. In the end, social media is designed for everyone. Need an example? In the past few years, mum influencer accounts have amassed millions of followers by sharing relatable and useful content with other parents.
New mums and dads are always on the lookout for helpful parenting tricks that can make their life easier. From tips on how to cook kid-friendly meals to advice on how to discipline children without being too harsh, social media is brimming with helpful parent influencer content. But which family collaborator will be the next face of your brand? That’s where we come in. As the leading parent influencer agency in the UK, the team at Find Your Influencer can help you find the perfect match.
Benefits of our PARENT INFLUENCER Agency
1. Reinforce your brand values and let your personality shine through with unique content tailored to your target audience.
2. Become a social media trendsetter by exposing your audience to captivating parenting content.
3. Ensure that you never run out of ideas and enrich your content strategy with help of your chosen parent influencer.
4. Make the most out of your networking opportunities by building productive partnerships with amazing mum Instagram influencers.
5. Introduce a friendly, recognisable face to your social media accounts to attract customers and build trust with them.
6. Drive conversions and generate leads with the help of reliable mom and dad influencers.
Our PARENT Influencer Process
01 - Finding your PARENT influencer
At Find Your Influencer, we’re driven by data. After careful research, our expert team will come up with a shortlist of the best mum Instagram influencers for your brand. Whether you sell eco-friendly nappies or baby monitors with integrated cameras, we’ll find the right parent influencer to promote your products.
02 - CAMPAIGN BRIEFING & MANAGEMENT
Once you’re happy with your chosen parent influencer, we’ll step in to take care of the admin side of things. First, we’ll create a brief that clearly outlines your campaign objectives, expectations and deliverables to your chosen influencer. Then, we’ll kickstart the onboarding process by writing up a contract and laying out clear guidelines to make sure that you and your mum influencer are on the same page.
03 - Tracking influencER performance
As social media experts, we don’t make campaign decisions based on gut feelings. Instead, we let the numbers speak. That’s why we have developed an online portal where all our mum Instagram influencers can create trackable URLs. This allows us to track how many clicks their posts generate and monitor sales from social.
04 - Go live ON YOUR CHOSEN PLATFORM
Posting great content goes a long way, but it doesn’t guarantee success. To increase the chances of your parent influencer campaign being successful, we publish every post and story at peak engagement times for your target buyer. With our research-based social media plan, the doors of opportunity will be wide open for your brand.
Want to see an example? Take a look at some of our campaign case studies.
05 - AmplifY Your RESULTS
There’s no better medium to amplify your content organically than social media. Once one of your parent influencer’s posts starts catching on, we’ll reshare it on your brand’s profiles for maximum exposure. This will increase the post’s reach and offer more opportunities to interact with new users.
06 - Monitoring and reporting
At the end of every month, we’ll send you a report covering all the essential information about your mum or dad influencer campaign. From the total number of impressions to click-through rates, our social media experts will provide you with all the data-driven insight we can gather. On top of that, we’ll also regularly monitor your campaign’s performance so we can tweak things as needed along the way.
Boost Your Brand With The Perfect Parent & FAMILY Influencer
Looking to partner up with an authentic mum or dad influencer to give your brand a friendly face? As an expert parent influencer agency, Find Your Influencer can help you build rapport with your customers whilst turning clicks into sales. Intriguing, right? If you’re looking for a leading influencer agency in the UK, look no further.