As 2022 unfolds, technology and social media continues to transform the way businesses attract new clients. With that in mind, if you run a sports, leisure or wellness brand, it may be time to consider using a fitness influencer to boost your marketing campaigns and convert more followers into clients.
Research has revealed that campaigns which utilise influencers, instead of more conventional adverts, are more likely to be successful. In turn, consumers have revealed that they find influencers more relatable and more trustworthy than faceless corporations. As a result, they are more likely to buy a product or a service that’s been recommended by their favourite influencers.
If you’ve decided to take advantage of the influencer trend and you’re looking for a popular and well-regarded fitness influencer to promote your business, there are plenty to choose from. But how do you select the right one? With health and fitness influencers on all of the major social media platforms, it can seem like a daunting task to find the one that will chime with your business and with your potential clients.
To help you narrow your search, we’ve compiled a brief overview of the most popular platforms for fitness influencers, as well as the types of content they produce and how this could be used in your business. Read on to learn more.
Before you get started…
The important thing to do before you start interviewing potential influencers is to consider the various advantages provided by these popular social media maestros. Consider the pros and cons of each influencer, and of the different social media platforms they use. Then, review what your target audience is most likely to find interesting based on previous engagement and/or purchases. You should also take some time to explore your own goals and what you want to achieve on social media, before deciding which social media platforms your business will most benefit from.
Instagram fitness influencers
Instagram fitness influencers are experiencing an upsurge in popularity at the moment. So, if you’re keen to reach a wide audience, forming a collaboration with a popular Instagrammer who resonates with your target client is bound to have a positive impact.
Due to its format, Instagram is perfect for posting all kinds of attention-grabbing picture and video content with short captions. This includes things like client transformations, short work-outs, healthy recipes and sportswear try-ons – making it ideal for ecommerce brands specialising in fitness clothing and equipment.
This kind of content is tailored for busy, time-strapped consumers who want regular motivation posted on their social media feeds. Instagram fitness influencers can have several thousand, hundred thousand or even millions of followers, making them a worthy asset to your marketing campaign. Plus, the content they create will stay on their grid or in their saved highlights for their followers to refer to at a later date.
TikTok fitness influencers
TikTok fitness influencers are an ideal choice for businesses targeting a younger audience, as the majority of the platform’s users are aged 16-24.
As with Instagram, the nature of the platform means that content posted by health and fitness influencers is short and snappy. These usually consist of super-quick workout routines, recipe tips, viral challenges, and even peppy dance routines. The informal feel of this social media channel has proven to be highly popular with anyone seeking a laid-back and light-hearted approach to health and fitness. As a result, fitness influencers who bring a sense of fun can quickly rack up followers and gain a high level of engagement and reach.
However, one thing to bear in mind is that this channel doesn’t allow you to post product links. So, if you do choose a TikTok fitness influencer, you will have to be more creative when it comes to showcasing your products or services. This is something to consider when it comes to deciding whether a TikTok workout influencer is the right match for your campaign goals, especially if your focus is sales.
YouTube fitness influencers
One of the main advantages of using YouTube fitness influencers to drive your marketing campaign is the fact that you can post more in-depth content on this platform. This is ideal if you’d like to display full-length workouts or post regular informational videos on health and nutrition, which effectively showcase your ethos and your brand’s products and services.
Another advantage of YouTube is that the platform allows paid promotions. This means that product links can be posted in the video description, so your chosen influencer can more easily promote your products.
Another big plus is that YouTube workout videos are highly popular with people of all ages and demographics, so your influencer could help you reach a very wide audience. This popularity is due to the fact that YouTube is also a search engine, so if marketed correctly, your content has the potential to show up and fill that person’s specific need. These videos then give people the chance to sample workouts or recipes for themselves at home. If they like what they see or how they feel then they are likely to become clients. That’s what makes YouTube influencers such a great option for businesses specialising in healthy nutrition or tailored fitness programs.
Finding a popular YouTube fitness influencer shouldn’t be too tough, as this platform attracts influencers from all walks of life. Some have carved out a particular niche, such as post-partum fitness, while others have a more general reach.
Discover the perfect health and fitness influencers
As you can see, there are plenty of good reasons why you should consider forming an allegiance with a popular health and fitness influencer. Your brand could benefit from the association by gaining more trust and more ‘likes’ from your influencer’s followers. You could be reaching thousands more potential consumers within the first few posts, and as your partnership with your fitness influencer develops, you could also experience a higher level of repeat business as they promote your latest products.
All you need to do now is decide which social media platform best suits your brand’s needs – and then it’s time to pick your fitness influencer! As a fitness influencer agency, here at Find Your Influencer, we’re on hand to help you through the process of collaborating with some of the most well-known influencers in the industry.
You won’t even have to worry about managing your campaign or measuring the results, as we can do all of the hard work for you. Contact our team to learn more and start your fitness influencer journey today!