01 - Authenticity and Trust: User-generated content is real, raw and relatable – and trusted more than traditional ads. We’ll harness this authenticity to build trust with potential customers and boost engagement.

02 - Increased Engagement: UGC encourages interaction between users and brands. When people see content from others, they’re more likely to comment, like, share or create their own. This heightened engagement boosts visibility and strengthens the brand's community.

03 - Social Proof: UGC has a strong viral potential. When potential customers see others using a product, it acts as powerful social proof. UGC shows real people benefiting, making it more persuasive than brand promotions. We'll encourage real people to share their experiences, influencing their circles. This content can be shared on the brand's social channels to build trust, reach a wider audience and drive action.

04 - Boosts Conversion Rates: Studies show that UGC improves conversion rates. Seeing real customers' experiences reassures potential buyers, helping them overcome hesitations and take action toward making a purchase.

05 - Diversifies Content: UGC brings diverse perspectives and creativity, enriching a brand's social media presence and appealing to different audience segments. This content can be utilised in social media ads to achieve an impressive Return on Ad Spend. Find the perfect UGC creator from our network of over 10,000 influencers.

06 - Increased Reach and Visibility: When users share content about a brand on their social media accounts, it amplifies the brand’s reach. Their followers - who may not know the brand - are introduced to it through a trusted source. This organic exposure helps expand brand awareness. UGC is essential for boosting brand visibility, driving traffic, and increasing sales.

01 - Find your UGC CREATORS

Based on your objectives and targets, we begin the process of researching, validating and engaging suitable influencers who;

• Have a strong creative presence on social channel

• Resonate with your target audience

• Carry true authority in your niche

• Can show a true passion for your brand

• Create fantastic content

• Ensure authentic storytelling

• Willing to collaborate on an ongoing basis

02 - UGC CREATOR SELECTION

Once we have received all the applications for your campaign, the next step is to pick which creators you would like to collaborate with.

To help with your decision, we’ll provide you with as much information as possible, including:

• Follower Count
• Engagement Rate
• Average Video Views
• Audience Demographics
• Any Fees

03 - CAMPAIGN BRIEFING & MANAGEMENT

When all selected influencers have been approved by yourself, we then start the full campaign briefing process.

This includes providing influencers with detailed creative briefs and any relevant contracts to help with their content development.

• We manage the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers.

• Licence to use social media content on your organic social media channels (Tagging creator)

04 - Content Monitoring & REPORTING

Throughout the duration of the campaign, we’ll collect all published UGC content across Instagram (Incl. Stories), TikTok and YouTube.

• All media images and videos ready to download

• Detailed report at the end of every month

• Key metrics such as impressions, clicks, leads and sales!

05 - User Generated Content amplification

We can assist you with the amplification of the best performing user-generated content to key target audiences through the use of data driven social media campaigns to achieve a greater reach, traffic and sales. Our approach encompasses key elements such as audience mapping, conversion tracking, optimisation triggers, placements, and compelling creative content.

We also organise trade licences for the content that is chosen by yourself to be used in social media ads. (Additional fees for licences for amplification)