Skin Wrkout Influencer Marketing Campaign


ABOUT SKIN WRKOUT

Skin Wrkout approached Find Your Influencer for support in utilising influencers to create awareness of their fantastic range of skincare products and to drive relevant traffic to their online store.


THE CHALLENGE

  • Effectively reach the brands target audience through influencers who have developed a following of people with interests in the brands niche.

  • Generate awareness, engagement and desire for their range of skincare collections.

  • Enrich the brands content strategy with great influencer content.

  • Educate the target audience into a purchase through the trusted voice of influencers.

  • Build trust and credibility through authentic recommendations, storytelling and influencer-generated content.

  • Creatively engage target consumers and reach new audiences.


OUR SOLUTION

  • We worked with the brand to develop a detailed influencer content brief that met the brands requirements

  • Researched, validated and engaged suitable influencers who had a strong creative presence, resonated with the brands target audience, carried true authority in the brands niche and met the brands requirements.

  • Once all influencers were approved by the brand, we then started the campaign briefing process which included providing influencers with detailed creative briefs to help with their content development.

  • We managed the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers.

  • We then amplified the best performing influencer-created content to key target audiences through the use of data driven social media campaigns to achieve a greater reach, traffic and sales.

  • Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.

  • We provided a detailed monthly report, displaying all the content that has been produced over the campaign period.


THE RESULTS (per MOnth)

  • 6 INFLUENCERS

  • 18 pieces of content

  • 320,000 VIDEO VIEWS

  • 2,844 engagements

  • Β£10,240 MEDIA VALUE