Riva Blu Influencer Marketing Campaign

ABOUT RIVA BLU

Riva Blu is an Italian Bar and Restaurant which uses premium ingredients to create classic and signature dishes and give guests an authentic, modern and Italian dining experience.

Riva Blu approached Find Your Influencer to help create awareness of their restaurants across Manchester, Liverpool, Birmingham and Leeds.

THE CHALLENGE

Riva Blu wanted to utilise influencers to create awareness of what Riva Blu had to offer its customers, and create engaging content that would showcase the overall customer experience, their new seasonal menu, stunning interiors and outdoor terraces.

OUR SOLUTION

We researched and developed organic and authentic relationships with key lifestyle and foodie influencers that had an engaged following which matched Riva Blu’s target audience.

We researched, validated, engaged, and invited local influencers to visit their restaurants across four locations - Manchester, Liverpool, Leeds and Birmingham. We only engaged influencers who carried true authority in their niche, and also had a passion for creating engaging content for their followers.

We managed the rollout of the campaign across the influencer network including personalised invitations and providing detailed creative briefs for the influencers to help with the development of their content.

Social media campaigns were also put in place to amplify the influencer activity to key target audiences to achieve an even greater reach.

At the end of the campaign we reported on all available metrics and we also collected all of the content that had been produced over the campaign period.