OUR SOLUTION

We researched and developed organic and authentic relationships with key parenting influencers that had an engaged following which matched Little Freddie’s target audience.

We researched, validated, engaged, and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brand’s niche and had a true passion for the brand’s service offering to ensure authentic storytelling.

We then created a network of key influencers who were willing to promote Little Freddie across their key social channels.

Influencers were provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.

We managed the rollout of the campaign across the influencer network including personalised invitations for the influencers.

The influencers were provided with detailed creative briefs to help with their content development.

Social media campaigns were also put in place to amplify the influencer activity to key target audiences to achieve an even greater reach.

At the end of the campaign we reported on all available metrics such as Reach, engagement, website traffic, sales, and revenue. Reporting on these metrics allowed us to track the performance of each influencer and reward the best performing influencers with a commission.

Along with the detailed monthly report, we also collected all of the content that had been produced over the campaign period.