OUR SOLUTION

• Worked with the brand to develop a detailed influencer content brief that met the brands requirements

• Researched, validated and engaged suitable influencers who had a strong creative presence, resonated with the brands target audience, carried true authority in the brands niche and met the brands requirements. At this stage we engaged influencers who had a true passion for the brand as this would ensure authentic storytelling.

• Once all influencers were approved by the brand, we then started the full campaign briefing process which included providing influencers with detailed creative briefs and any relevant contracts to help with their content development.

• Influencers were provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.

• We managed the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers.

• Influencer management and content monitoring.

• We then amplified the best performing influencer-created content to key target audiences through the use of data driven social media campaigns to achieve a greater reach, traffic and sales.

• Reported on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.

• We also collected all of the influencer content posted and provided this to the brand in a report once the campaign had finished.