Influencer Marketing
Latest updates & insights
Influencer marketing is growing more rapidly than any other online marketing strategy and this expansion looks set to continue throughout this year and beyond.
If you’ve been considering using an influencer for your own brand and you’re wondering about the true effectiveness of social media influencers, the statistics speak for themselves.
If you’re new to influencer marketing, you may be wondering how to find influencers to work with. However, you shouldn’t just be asking how to find influencers, but rather, how to choose the right influencer for your particular brand or product.
With this kind of promotion, there isn't a 'one-size-fits-all' option. Some influencers will be more suited to your brand and products than others. With that in mind, we’ve come up with a handy list of influencer marketing questions, so you’ll know exactly what to ask a social influencer to determine if they’re the right fit for your brand.
With an estimated market value of $13.8 billion globally, influencer marketing is quickly becoming one of the top ways for brands to boost their recognition and engagement online. In fact, according to a recent survey, around 93% of marketers use or have used influencers in their brand strategies.
But what’s the best way to go about it? Are influencer platforms any good or should you hire a specialist influencer marketing agency like FYI? Discover the key differences between the two and some of the pros and cons of each approach.
It may be tempting to send free stuff to influencers in return for exposure. But does this work? And is this the best way to do it? The short answers to these questions are: yes it can, but ultimately you get what you pay for.
In this blog post, we’ll look at the advantages of engaging in a professional relationship with influencers, as well as some of potential problems with simply sending free products to influencers in the hope of a positive recommendation.
Influencer marketing is growing in popularity for brands of all sizes – and with good reason. It can help you raise brand awareness, grow your following online and of course generate more interest, enquiries and sales.
But don’t just take our word for it. Here are 17 influencer marketing statistics that really demonstrate its power.
Social media influencers are a valuable marketing tool for all kinds of businesses. But recently, we’ve seen a growing trend of ‘influencer fraud’, with people tricking businesses into paying them to promote their products. The end result? They get your money and there’s little-to-no increase in leads, sales or awareness for your brand.
So, how can you spot these fake accounts and protect your business? Keeping reading to find out.
Instagram influencers can boost awareness, generate leads and increase sales for your business. But not all influencers are equal. So, how do you know which influencer is best for you?
That’s where influencer analysis comes in. By considering key factors, you can determine which Instagram influencer is the best fit for your brand. Read on to find out how to get started…
Social media influencers can be a powerful ally for any business. But like any investment, it’s important to consider the cost – not to mention the value you get in return.
In truth, there’s far more to social media influencing than the return on investment (ROI) alone. Read on as we look at ways of tracking ROI from influencers on social media, and the value they add elsewhere.
Looking to inspire parents with exciting ‘Back to School’ lunchbox recipes, Aldi Taste Kitchen collaborated with Instagram star Shishodelicious back in 2018 to create colourful, plant-based bento box recipe videos.
Watch her videos that gained the brand 250,000 views on YouTube in just over 7 days, in this post!
